Extending Product Information for Facebook and Google

To upload your catalog to Google, Facebook, or other channels, you need to provide the information of your products required by these service providers. It is recommended to provide as much information as available to achieve the best results.

You can check what Product Structure your Product is based on in the Product Edit view, under the Attributes tab, at the top. You can navigate to this Product Structure by clicking on it.

You can find all the Structures of your products under Products / Product Structures.

Click on the structure you would like to extend to open it for editing.

The Product Structure Editor looks like this:

To add a new attribute, e.g. the Brand, Facebook Product Category, and Google Product Category to your product structure, click on Add attribute in the column of the level you would like to extend. When you add an attribute to Level 1, you only need to fill this information once per product, when you add it to Level 2, you will have to give this information as many times as many variants you have on that level of your product.

For example, if you add the Brand on Level 1, you need to provide the Brand once for each of your products (that uses this Product Structure) but if you add it on Level 2, you will have to provide the Brand for each color variant for each of your products.

You can change the order of the attributes by dragging them. The attributes will be shown in this particular order in the Product Edit view.

To meet the requirements of Facebook and Google, you need to add attributes with the following Product Attribute Roles:

• Brand or MPN/GTIN/EAN/JAN/ISBN
• Facebook Product Category (FPC)
• Google Product Category (GPC)

The Brand, FPC, and GPC attributes are provided by default. In case, you can't find an attribute you want to add, you need to create a new attribute first.